Through the lens of a French journalist whose quest to find love in the digital age leads her to uncover the hidden machinery behind Tinder’s algorithm Love Apptually explores how technology has upended the ancient human pursuit of connection. Blending deeply personal stories with insights from leading scientists and journalists, the film reveals how a multi-billion-dollar tech industry is quietly rewriting the rules of attraction—and redefining one of humanity's most intimate choices: who we love.

In just over ten years since the advent of Tinder, dating apps have transformed the cultural fabric of human courtship.  441 million people used online dating globally in 2024. Dating apps are now the most common way to meet a romantic partner in the U.S. for people under 30.  Dating apps are impacting society at the same scale as social media, and yet this multi-billion tech dollar industry operates almost entirely without government regulation and without public scrutiny of its harms.