LOGLINE

Love Apptually follows a French journalist's journey from early fascination with Tinder to uncovering how a multi-billion-dollar tech industry is quietly reshaping the most intimate of human pursuits: love.

SYNOPSIS

Love Apptually follows a French journalist's journey from early fascination with Tinder to uncovering the deeper truths embedded in its algorithm. Through her investigation, the film explores how a multi-billion-dollar tech industry is quietly reshaping connection, intimacy, and the most intimate of human pursuits: love.

Love Apptually traces a journey from enchantment to awareness, revealing not just the mechanics of dating apps, but the deeper ways they shape how we relate, desire, and connect. It asks: who designs these systems, what do they optimize for, and at what cost to our humanity? Ultimately, Love Apptually is an invitation--to pause, to see clearly, and to choose more consciously how we connect.

Set against a global loneliness crisis, dating apps now mediate the emotional lives of millions—yet very few understand how these technological systems shape the deepest longings of the human heart. Love Apptually raises urgent questions about agency, autonomy, and the techno-commercialization of human intimacy.

LOVE APPTUALLY is the final film in visionary director Shalini Kantayya's trilogy examining technology's impact on human connection, following CODED BIAS and TIKTOK, BOOM. These films, nominated for Sundance Film Festival Grand Jury Prizes and recognized with Emmy Award nominations, explore the changing new frontiers of human and machine life.