LOGLINE

Love Apptually follows a French journalist's journey from early fascination with Tinder to uncovering how a multi-billion-dollar tech industry is quietly reshaping the most intimate of human pursuits: love.

SYNOPSIS

LOVE APPTUALLY follows a French journalist’s journey from early fascination with Tinder to uncovering thedarkside of its algorithm. Through her investigation, the film explores how a multi-billion-dollar tech industry is quietlyrecoding the rules of attraction and reshaping one of humanity’s most intimate pursuits: love.

Set against a global loneliness crisis, dating apps now mediate the emotional lives of millions, yet the systemsshaping these interactions remain largely invisible. LOVE APPTUALLY traces a journey from enchantment toawareness, revealing not only how dating platforms work, but how their design and business models influence theways people value and relate to one another.

The film raises fundamental questions about the commercialization of human connection: Who designs these systems? Whose interests are they optimizing for? And at what cost to our humanity?

LOVE APPTUALLY is the final film in Emmy nominated director Shalini Kantayya's trilogy examining technology's impact on our humanity, following CODED BIAS and TIKTOK, BOOM, both nominated for the Sundance Film Festival Grand Jury Prize, explore the changing new frontiers of human and machine life.