LOGLINE

Love Apptually follows a French journalist's journey from early fascination with Tinder to uncovering the deeper truths embedded in its algorithm. Through her investigation, the film explores how a multi-billion-dollar tech industry is quietly reshaping desire, intimacy, and the most intimate of human pursuits: love.

SYNOPSIS

Love Apptually follows a French journalist as she moves from fascination to disillusionment, uncovering how dating platforms—used by hundreds of millions worldwide—are designed for user optimization rather than authentic human connection. What begins as a personal curiosity about Tinder evolves into a global investigation into the technological systems shaping modern love. Through deeply personal stories and investigative reporting, the film explores how a multi-billion-dollar tech industry is quietly reshaping desire—and one of our most fundamental human pursuits: love.

Set against a global loneliness crisis, dating apps now mediate the emotional lives of millions—yet very few understand how these systems shape the deepest longings of the human heart. Love Apptually raises urgent questions about agency, autonomy, and the techno-commercialization of human intimacy.

LOVE APPTUALLY is the final film in visionary director Shalini Kantayya's trilogy examining technology's impact on human connection, following CODED BIAS and TIKTOK, BOOM. These films, nominated for Sundance Film Festival Grand Jury Prizes and recognized with Emmy Award nominations, explore the changing new frontiers of human and machine life. With this new work, Kantayya investigates how Big Tech has evolved from capturing our attention to shaping our intimacy—and the technologies now pulling the strings of the human heart.